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Behavioural analytics · powered by the Izo data spine

See why shoppers do what they do.

Behavioural Analytics turns every session, click and order into a live picture of shopper behaviour, journeys, funnels, cohorts and real-time dashboards, feeding the same models that power Izo.AI.

Book a DemoSee the dashboards
  • Real-time dashboards
  • Funnels, journeys & cohorts
  • Shares the Izo.AI data layer
The behavioural-analytics live dashboard showing four real-time KPIs, a five-step purchase funnel, a top-product-categories breakdown and a live shopper event feed

What it does

Behaviour, from the click to the cohort.

One platform for how shoppers arrive, browse, buy and come back, with prediction built in.

  • Shopper behaviour & journeys

    Follow real paths, sessions, path analysis, drop-off and the moments that change a decision.

    • Product & merch analytics

      See what sells and what stalls, product performance, search analytics and category conversion.

      • Real-time ops dashboards

        Watch the store live, active users, funnels and metrics updating as they happen.

        • Predictive intelligence

          Look ahead, churn risk, purchase intent and demand forecasts from the shared models.

          Dashboards

          Answer the four questions that matter.

          Switch the lens between acquisition, behaviour, conversion and retention, on the same live data.

          Behavioural analytics · the toolkit

          Every question about shopper behaviour, in one workspace

          Funnels, journeys, segments, cohorts and forecasts, defined once and shared across every team that reads them.

          Funnel analysis
          Build any funnel, see drop-off between steps, and compare by segment or device.
          Real-time & alerts
          Live tiles with anomaly detection that pings ops before customers notice.
          Path & journey maps
          Trace the real routes shoppers take before they convert, or leave.
          Segments
          Slice by behaviour, RFM, source, geography or any event property.
          Predictive signals
          Purchase-intent, add-to-cart and checkout forecasts from Izo.AI.
          Cohort & retention
          Track how each cohort comes back over days and weeks, with churn scoring.
          Product & search analytics
          Top products, zero-result searches, and category conversion.
          Governed & shareable
          One metric definition, role-based access, exports and scheduled reports.

          Shopper journey

          One journey, every drop-off visible.

          1. Discover

            entry

          2. Search

            36% search

          3. Product view

            −36%

          4. Add to cart

            −58%

          5. Checkout

            −48%

          6. Purchase

            conv 9%

          7. Return / repeat

            42% repeat

          How it works

          Capture once, understand everywhere.

          Every behavioural event flows into one warehouse and back out as dashboards, journeys, forecasts and alerts.

          Capture

          • Storefront & app events
          • Search & catalog
          • Orders & checkout
          • Marketing & sources

          WAREHOUSE

          Behavioural spine

          Events · sessions · profiles, modelled once

          Surface

          • Live dashboards
          • Funnels & journeys
          • Forecasts via Izo.AI
          • Alerts & reports
          • ClickHouse
          • PostHog
          • Metabase
          • Izo.AI models
          • Event SDKs

          The same data layer as Izo.AI, ClickHouse, PostHog and Metabase.

          Get started

          Turn shopper behaviour into decisions.

          See your funnels, journeys, cohorts and forecasts on your own data, live, in one workspace.

          Book a demo